The coronavirus hit us with such an unexpected force, many businesses had no choice but to down tools and surrender to its wrath.

Now, as infection rates slow, these same businesses are now having to adjust to a new ‘normal’ and, not surprisingly, many are fearing for their long-term futures.

The danger is that these businesses, concerned about loss of profits over the past few months, come back so focused on making money, they fail to plan to save money.

We would strongly advise businesses to take time right now consider their long-term financial strategy.

We agree that sales and marketing is essential and the finances are often scary , but if you can’t justify that your business model is underpinned by good figures on the bottom line, it’s worth nothing.

Think about it; a business with a clear 36-month roadmap pre-pandemic may have experienced a three-month bump in what is normally a steady road but is now ready to slowly start on the road to recovery.

Many businesses without such financial foresight are now going to find recovery an endless, uphill slog.

Getting better financial control and visibility shows you how to keep improving your business and deal with the many changes and challenges you are likely to face.

Okay, nobody expected a challenge quite like a worldwide pandemic, but you can take back control.

Look at solid financial management information that tells you everything you need to know and then consider what you need to put in place to aid recovery.

We offer a structured step-by step approach to take any business to where it wants to be financially.

We can help you prosper post-pandemic.

Book a free 30-minute call with me

If you’re ready to take action and would like to find out more, you can book a free, 30minute call with me. I promise there won’t be any ‘sell’; that’s just not how we operate – just an informal chat to see if I’m the right person to help you.

To book your call, please email Martin at martin@fwordfinance.co.uk and I’ll get back to you within 24 hours.